by Bridget Behe | Mar 31, 2021 | Retail, Season 4, Social Media
Earth Day is April 22 this year. Are you ready with your marketing strategy? First, consider the ways your company is environmentally-friendly. Can you document pesticide or water reductions? This is great stuff for your website or social media. How will you promote...
by Bridget Behe | Mar 28, 2021 | Consumer, Retail, Season 4, Uncategorized
The National Garden Bureau recently added foliage plants to their marketing programs and declared 2022 as the Year of the Peperomia. You won’t need to wait that long to ramp up your foliage plant marketing. Take some cues from how The Sill merchandises their...
by Bridget Behe | Mar 9, 2021 | Consumer, Retail, Season 4
What safety protocols will you enforce this spring? Health officials are still recommending social distancing, handwashing and sanitizing, and wearing masks. Enforcing mask wearing can be difficult, but is your choice (in many areas). How do you have that tough...
by Bridget Behe | Mar 2, 2021 | Advertising, Consumer, Season 4, Social Media
As you tweak your production and advertising schedules, now is a good time to consider the 4 S’s that you should be communicating this spring: Safety, Shop early, Sales? Forget ‘em, and Stay Social. Bridget discusses these important concepts this week to help...
by Bridget Behe | Mar 2, 2021 | Consumer, Retail, Season 4
The National Initiative for Consumer Horticulture is a great resource for retailers to leverage their marketing. I’ve spoken many times about the need to communicate the benefits of plants, and the folks at NICH have some great, free infographics for you to...
