by Bridget Behe | Feb 27, 2021 | Consumer, Retail, Season 4, Uncategorized
https://traffic.libsyn.com/secure/connect-2-consumer/Episode_139_complete.mp3 Social isolation created a lot of boredom last year. Many new customers purchased plants to help change their scenery. Recent research funded by the Horticultural Research Institute and...
by Bridget Behe | Feb 18, 2021 | Consumer, Edibles, Season 4, Social Media
Last spring, most retailers had a big time selling food-producing plants and this spring should bring much of the same. Boost your revenue and save some labor by communicating about the most local production they can have: in their own space. Select some smaller...
by Bridget Behe | Feb 12, 2021 | Consumer, Season 4, Social Media
Remote plant shoppers (individuals who purchased plants either online or via telephone) increased a lot in 2020 and should comprise a fair part of the market again this year. Bridget and colleagues investigated the motivations and benefits that remote shoppers got in...
by Bridget Behe | Feb 10, 2021 | Employee, Management, Season 4
Want to keep better employees longer? Cultivate a culture of training. One of the first things cut from budgets is often training. Yet, successful businesses know the secrets to cultivating a culture where training is essential. Training must be regular, but...
by Bridget Behe | Feb 9, 2021 | Advertising, Consumer, Season 4
Horticulture is in prime time, now, with the debut of Scott’s commercial during the Super Bowl. Many dimensions of the backyard are highlighted by celebrities and influences both young and not-so-young. What does this mean for you? A spotlight on the backyard...
