by Bridget Behe | Apr 28, 2020 | Consumer, Retail, Season 3, Uncategorized
Spring is fully underway (or almost done in the southern states) and most garden retailers are busy filling orders. But, now is the time to think about engaging customers after they make their purchase. At purchase is a great time to collect email addresses and ask...
by Bridget Behe | Apr 21, 2020 | Business Strategy, Retail, Season 3
This week, Bridget talks about how hard retailers are working to conduct contactless (online, pick-up, or delivery) sales. Consider revising hours of operation, bundling products and services, beginning the online/phone conversation about how the new shopping reality...
by Bridget Behe | Apr 14, 2020 | Consumer, Retail, Season 3
Bridget invited Dr. Patricia Huddleston (Professor of Retailing at Michigan State University) back to discuss some of the changes made (and to be made) as a result of the corona-virus pandemic. Bridget and Pat talk about what changes are happening now, what the...
by Bridget Behe | Apr 7, 2020 | Consumer, Other great podcasts, Season 3
This week, Bridget discusses a recent Harvard Business Review article by Ted Waldron and James Wetherbe entitled Ensure That Your Customer Relationships Outlast Coronavirus (4/1/2020). Thinking about different elements of your communications may be helpful now and in...
