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Marketing in Turbulent Times Part 2 (Episode 112) Season 3

by Bridget Behe | Mar 31, 2020 | Business Strategy, Other great podcasts, Season 3

Marketing through this pandemic is certainly uncertain. Bridget and Trey discuss some strategies for both production and retail businesses. The positive messaging of the food and beauty of nature and plants will resonate well right now and likely into the future....

Marketing in Turbulent Times: Episode 111 (Season 3)

by Bridget Behe | Mar 24, 2020 | Business Strategy, Consumer, Season 3

We are all operating (?) in a turbulent environment, finding our way through COVID 19. This week, Bridget and Trey (from a safe, social distance) discuss past pandemics (Spanish Flu of 1918) and share some thoughts on how to consider operations now and in the near...

Great Customer Service Isn’t Rocket Science: Episode 110 (Season 3)

by Bridget Behe | Mar 17, 2020 | Consumer, Retail, Season 3

One of my dearest friends and colleague, Dr. Patricia Huddleston, is back on the podcast this week. This is one of her favorite sayings and I thought it would make a good podcast as businesses get ready for spring. Pat is a Professor of Retailing in the Departments of...

Local Inputs for Local Products: Home Bias? Episode 109 (Season 3)

by Bridget Behe | Mar 10, 2020 | Consumer, Other great podcasts, Season 3

Bridget is back with Trey Malone and Adam Staples again this week. Their conversation continues into their work with locally-sourced hops for Michigan craft beer brewers. Just because a product is sourced locally doesn’t necessarily mean it is a guaranteed sale....

Water, Beer, Organic Farming, and a Super Bowl Commercial. Episode 108 (Season 3)

by Bridget Behe | Mar 3, 2020 | Business Strategy, Management, Other great podcasts, Season 3, Uncategorized

Did you watch the Super Bowl commercials? I sure did! One in particular caught my attention: Michelob’s 6 for 6pack (here is a link in case you missed it: https://www.youtube.com/watch?v=ANarZ_113Xc ). Dr. Trey Malone is back with his doctoral student, Aaron...
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Recent Posts

  • Bee a Friend to Pollinators: Episode 189 (Season 5)
  • Three’s a Trend: Episode 188 (Season 5)
  • Edible Flowers: Episode 187 (Season 5)
  • Does Wearing Eye-tracking Glasses Change Behavior? Episode 186 (Season 5)
  • International Garden Center Congress goes to Amsterdam in 2022: Episode 185 (Season 5)

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