by Bridget Behe | Nov 26, 2019 | Consumer, Other great podcasts, Season 2, Uncategorized
Need a conversation starter for the Thanksgiving table? Maybe avoid the topics of gluten and politics? Not casting dispersion on people with real allergies, but eating gluten free has some interesting associations. Trey and his colleague Bailey Norwood (Oklahoma...
by Bridget Behe | Nov 19, 2019 | Other great podcasts, Season 2, Uncategorized
One of the staple Christmas holiday crops is poinsettias. They myth still persists that they are poisonous (so do your part to de-bunk it!). Now (or soon) is a great time to remind consumers that this ‘one-size-fits-all’ colorful holiday plant is great to...
by Bridget Behe | Nov 12, 2019 | Business Strategy, Consumer, Season 2
Chestnuts are a seasonal treat this time of year. Bridget and Trey discuss chestnut marketing and the research findings Bridget made several years ago. The professional chefs who participated in the research were “Mavens” or the go-to people for advice...
by Bridget Behe | Nov 5, 2019 | Consumer, Season 2
Bridget and Trey are talking about marketing Christmas trees this week. Who knew the emerging segment to target for a potential increase in sales (not blame for declining sales) would be the Millennials? Trey mentions an article in Harvard Business Review “The...
