by Bridget Behe | Oct 29, 2019 | Pricing, Season 2
Sales? What’s your thought? Bridget and Mike Ouding talk about his Firefly Sale held each August. It moves a lot of inventory and creates a lot of fun for his customers....
by Bridget Behe | Oct 22, 2019 | Business Strategy, Season 2
Most people don’t like to take risks. Some are willing to take small risks while others take greater risks. When it comes to buying plants (living objects) many people want to know they have some recourse if the plant dies. This week, Bridget discusses some...
by Bridget Behe | Oct 15, 2019 | Consumer, Season 2
Customer engagement with the product after purchase, or activity level, can be a good predictor of purchases. Bridget shares a recently published study on how activity level can be used both as a screening question to suggest product purchases as well as an indication...
by Bridget Behe | Oct 8, 2019 | Business Strategy, Management, Season 2
In today’s business climate, being a local business can gain you customers. But often horticultural firms aren’t very good at telling their story. This week, Bridget focuses on four ways to tell the story about the business that will resonate with...
by Bridget Behe | Oct 1, 2019 | Consumer, Management, Season 2
Understanding how the product life cycle (explained in episode 38) and product adoption (explained in episode 39 last week) work together can help every business with product management and customer targeting. This week, Bridget puts those two curves together to show...
