by Bridget Behe | Mar 26, 2019 | Consumer, Other great podcasts, Season 2
Climate and soil contribute to the flavors of edible crops. Terroir is important to the quality of many foods. This week, Bridget and Trey Malone discuss the effects of terroir on hops and the implications for many other food products. Perceptions about the region can...
by Bridget Behe | Mar 19, 2019 | Consumer, Retail, Season 2
“What brings you in today?” This is a great first step in a three-step selling framework that will help you and your staff have an effective conversation with customers. This week, Bridget talks about sales and selling and offers some structure for sales...
by Bridget Behe | Mar 12, 2019 | Management, Retail, Season 2
Dr. Patricia Huddleston, Professor of Retailing at Michigan State, is Bridget’s guest again this week. They discuss the ‘over-retailing’ of the U.S. Are there too many stores and not enough sales? In some cases, yes, especially for general retailers....
by Bridget Behe | Mar 5, 2019 | Consumer, Retail, Season 2
Co-host Dr. Trey Malone turns the table on Bridget this week. They talk about her entry into using eye-tracking technology in consumer research and why it’s so important. As a pioneer in physiological measures in consumer studies, Bridget shares some of the...
