by Bridget Behe | Feb 26, 2019 | Consumer, Season 2
Local is local, right? Not so. Guest co-host Dr. Trey Malone returns to the podcast again this week. He and Bridget discuss his work on the national food survey. One interesting outcome of the research was the local foods with which different state residents...
by Bridget Behe | Feb 19, 2019 | Business Strategy, Management, Season 2
With unemployment at an all time low, finding and keeping new hires is a big challenge. Getting them on-board for a successful start is key to keeping them on your team. Based on a 12/18 Harvard Business Review article, Bridget discusses the technical and social...
by Bridget Behe | Feb 12, 2019 | Consumer, Pricing, Season 2
Good, Better, Best or three-tiered pricing is not a new concept. Many businesses in diverse industries have been offering 3-4 price levels for years. However, the concept hasn’t reached everyone. This week, Bridget talks about a recent Harvard Business Review...
by Bridget Behe | Feb 5, 2019 | Consumer, Season 2, Social Media
Who goes anywhere without their cell phone? This week, Bridget talks about a new twist on an “old” idea: permission marketing. Text based marketing is happening at a lot of businesses. Is it time for you to consider texting your customers? Listen as...
