by Bridget Behe | Aug 28, 2018 | Management, Pricing, Retail, Season 1
We all want people to read signs, but often they don’t. This week, Bridget shares five tips to making better signs. Price is an important component of the sign, but price shouldn’t be the headline. Bridget’s research shows that the side of the sign...
by Bridget Behe | Aug 21, 2018 | Consumer, Environment, Landscape, Season 1
This week, Bridget continues her discussion with Melinda Knuth, doctoral student at Texas A&M University, about consumer perceptions of the water source for growing plants as well as landscape water use. Bridget and Mel share their findings about what a national...
by Bridget Behe | Aug 14, 2018 | Consumer, Environment, Season 1
Drought can be devastating for plants. The impact can also be felt by plant producers and retailers. This week, Bridget’s guest is Melinda Knuth, a doctoral student at Texas A&M University, who has worked with Bridget and and some other researchers on a USDA...
by Bridget Behe | Aug 7, 2018 | Management, Marketing Your Professionalism, Other great podcasts, Season 1
Last week, Bridget talked about creating and refining your elevator speech. This week, she helps you understand how to use your elevator speech and then develop some good questions to start a conversation on the trade show floor. Marketing yourself means that you can...
