by Bridget Behe | Feb 27, 2018 | Management, Other great podcasts, Season 1
What should you really be marketing this spring? Benefits, not features. Last week, Bridget and Charlie Hall discussed his article on plant benefits. This week, Bridget can help you turn product features into benefits. Features are attributes about the product (what...
by Bridget Behe | Feb 20, 2018 | Consumer, Environment, Season 1
Plants have many benefits, but we rarely talk about them or communicate them in our marketing efforts. Why? Most marketers don’t realize that people buy benefits (what the product does for them) not features (what the product is or how it can be described)....
by Bridget Behe | Feb 6, 2018 | Branding, Consumer, Season 1
Branding has been prevalent in many industries, but is only a few decades old in horticulture. Recent research showed that younger horticultural consumers had greater brand awareness and were more likely to buy branded products. In this podcast, Bridget will share...
