33 years
marketing
experience
500
speaking
engagements
600
published
articles
350
retailers
helped
65
impactful
projects

Connect-2-Consumer is Bridget’s passionate initiative to help horticulture businesses better understand and connect with consumers.
Using decades of experience and research, Bridget offers insight, science, and excitement to help businesses make better marketing decisions and turn those decisions into long-term sustainability and profit.
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Podcast
Mental Health and Well-Being Benefits of Houseplants: Episode 169 (Season 5)
Bridget and Dr. Melinda Knuth (North Carolina State University) finish their three-episode conversation about the American Floral Endowment-funded study on houseplant purchasers. This week, they discuss how many people believe houseplants make them happy (great news!)...
More on Foliage Plant Purchasers: Episode 168 (Season 5)
Bridget and Melinda Knuth continue their conversation about Mel and her team's research into houseplant purchasers. This week. Bridget and Mel discuss pricing perceptions, rooms where most/many people do (or don't) display houseplants, and where they buy their plants....
New Research on Foliage Plant Purchasers: Episode 167 (Season 5)
Bridget's guest this week is a new Assistant Professor at North Carolina State University: Dr. Melinda Knuth. Mel and colleagues recently published research on houseplant/foliage plant purchasers, funded by the American Floral Endowment. Mel shares some of the results...
Garden Retail State of the Industry 2021 Report: Episode 166 (Season 5)
Happy New Year and Welcome to Season 5 of the Marketing Munchies Podcast! This week, Bridget dives into the Garden Center Magazines' 2021 State of the Industry Report. With information from > 300 North American garden retailers, this report has some great stats that...
6 Keys to a Profitable 2022: Episode 165 (Season 4)
As we turn the calendar page to a new year, Bridget looks ahead to six keys to a profitable 2022. Hire for attitude and teach for performance to help alleviate some of the labor shortage. Customize rewards around what motivates employees might help. Second, prioritize...
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About
Dr. Bridget Behe is a leading green industry researcher, speaker and consultant with expertise in business management and marketing. Bridget helps businesses make science-based decisions for greater profitability and long-term sustainability.
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Contact
bridgebehe@gmail.com
517-353-0346