33 years
marketing
experience
500
speaking
engagements
600
published
articles
350
retailers
helped
65
impactful
projects

Connect-2-Consumer is Bridget’s passionate initiative to help horticulture businesses better understand and connect with consumers.
Using decades of experience and research, Bridget offers insight, science, and excitement to help businesses make better marketing decisions and turn those decisions into long-term sustainability and profit.
How Bridget Can Help…
What Clients Have To Say…
Be Notified of New Podcasts >
Podcast
Four Lessons from Christmas 2020 to Help Marketing Efforts in 2021: Episode 153 (Season 4)
Bridget and Trey Malone surveyed a national sample of 1350 consumers last November about their plans for holiday horticulture purchases. What they learned may help you market plants, trees, garland, wreaths and more in 2021. Bridget shares four take-home messages from...
Looking Ahead to the Holiday Season: Episode 152 (Season 4)
Dr. Patricia Huddleston is back on the show this week to talk about sales projections for the upcoming holiday season and what it might mean to retailers and shoppers. She says the projections are already out, earlier than in previous years especially because shoppers...
A Revival of the Plant Society: Episode 151 (Season 4)
Leslie Halleck is back as a guest to talk about working with plant influencers. Many plant influencers have their roots outside the industry and are energetic, enthusiastic, engaged amateur (as in plants aren't their profession) influencers who truly do influence...
Fall is for Festivals and Pop-Up Markets: Episode 150 (Season 4)
Bridget and her guest Katie Elzer-Peters talk about fall festivals and how community involvement can be an incremental step to recruiting more new customers. Pop-up markets are another means to take a limited product offering out into the community to build awareness...
Micromarketing and a Couch: Episode 149 (Season 4)
Returning guest this week is Katie Elzer-Peters. Bridget and Katie continue their conversation which migrates to micromarketing. Do you have a couch? You might consider yard-sale or second-hand store shopping so you can display this cool Instagram worthy spot and...
Twitter Feed
Something went wrong with the twitter. Please check your credentials and twitter username in the twitter settings.
Invite Bridget To Your Business >
About
Dr. Bridget Behe is a leading green industry researcher, speaker and consultant with expertise in business management and marketing. Bridget helps businesses make science-based decisions for greater profitability and long-term sustainability.
Services
Contact
bridgebehe@gmail.com
517-353-0346