33 years
marketing
experience
500
speaking
engagements
600
published
articles
350
retailers
helped
65
impactful
projects

Connect-2-Consumer is Bridget’s passionate initiative to help horticulture businesses better understand and connect with consumers.
Using decades of experience and research, Bridget offers insight, science, and excitement to help businesses make better marketing decisions and turn those decisions into long-term sustainability and profit.
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Podcast
Inflation and Price Increases: Episode 158 (Season 4)
Bridget has Ag Economist Dr. Charlie Hall return to the podcast this week to talk about inflation and price increases. Inflation increases have been in the news a lot lately. Why is a 13% price increase the "magic" number for 2022? Listen to learn more about why...
Shouldn’t We Charge What Customers Will Pay? Episode 157 (Season 4)
It all started with an email with the subject line, “Shouldn’t we charge what consumers are willing to pay?” and I was immediately intrigued. A few emails later and he agreed to be my guest on the podcast. Mark Javier founded Plants Without Borders to help connect...
Lessons from the Maumee Valley Growers Association Part 2: Episode 156 (Season 4)
A great example of a field study was orchestrated by Joe Perlaky, Executive Director for the Maumee Valley Growers (Ohio). This week, Bridget and Joe discuss the findings of their 2021 study. Purchases were made many times in 5-7 seconds and most often by women....
Lessons from the Maumee Valley Growers Association Part 1: Episode 155 (Season 4)
Bridget has Joe Perlaky, Executive Director for the Maumee Valley Growers (Ohio), as a guest this week. He orchestrated a great example of a field study earlier this spring. Growers, wholesalers, and retailers can benefit from what Joe and his grower/retailers did and...
Affordable Luxuries: Episode 154 (Season 4)
Dr. Pat Huddleston is back on the show this week to discuss some recent research on the first luxury or splurge item that Americans purchased during COVID. With 360 responses, they found the most frequently mentioned category was entertainment (e.g. video games and...
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About
Dr. Bridget Behe is a leading green industry researcher, speaker and consultant with expertise in business management and marketing. Bridget helps businesses make science-based decisions for greater profitability and long-term sustainability.
Services
Contact
bridgebehe@gmail.com
517-353-0346