Connect-2-Consumer

A podcast to inform and inspire green industry professionals, highlighting the latest in horticulture marketing and consumer research.

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Podcasts Season 2

Resolutions and Intentions (Season 2): Episode 53

by Bridget Behe | Dec 31, 2019 | Marketing Your Professionalism, Other great podcasts, Season 2

Intentions give you some latitude that resolutions don't. What do you intend to do more (or less) of in 2020? Bridget discusses some of her key intentions for the first year of the next decade. What are some of yours?...

Gratitude: Episode 52 (Season 2)

by Bridget Behe | Dec 24, 2019 | Other great podcasts, Season 2, Uncategorized

As we come to the close of 2019, Bridget talks about the importance of taking time to be grateful and she talks about several things she is most grateful for - including your listening to this and other podcasts....

Episode 51 (Season 2): Top 10 Podcasts

by Bridget Behe | Dec 17, 2019 | Other great podcasts, Season 2

Bridget does a retrospective this week by discussing the top ten podcasts over the first two seasons of Marketing Munchies. Listen and see if some of your favorites made the list of "most downloaded". Also, Bridget would love to hear from you about topics you'd like...

Episode 50 (Season 2) Dumping, Tariffs, and Recourse?

by Bridget Behe | Dec 12, 2019 | Business Strategy, Other great podcasts, Season 2

Bridget and her co-host Trey Malone are back with Dr. Aleks Schaefer (Ag, Food, and Resource Economics at Michigan State) to discuss some potential changes for industries facing dumping (imports into U.S. below cost of production or with considerable government...

Episode 49 (Season 2): International Trade Changes

by Bridget Behe | Dec 3, 2019 | Business Strategy, Other great podcasts, Season 2, Uncategorized

Bridget and Trey talk with Aleks Schaefer, a new assistant professor in Agriculture, Resource, and Food Economics at Michigan State. How will NAFTA changes affect you? How does international trade with China or Japan affect you? Some of the re-negotiations underway...

Episode 48 (Are You What You Think and Eat?)

by Bridget Behe | Nov 26, 2019 | Consumer, Other great podcasts, Season 2, Uncategorized

Need a conversation starter for the Thanksgiving table? Maybe avoid the topics of gluten and politics? Not casting dispersion on people with real allergies, but eating gluten free has some interesting associations. Trey and his colleague Bailey Norwood (Oklahoma...

Episode 47 (Season 2) Marketing Poinsettias

by Bridget Behe | Nov 19, 2019 | Other great podcasts, Season 2, Uncategorized

One of the staple Christmas holiday crops is poinsettias. They myth still persists that they are poisonous (so do your part to de-bunk it!). Now (or soon) is a great time to remind consumers that this 'one-size-fits-all' colorful holiday plant is great to buy for...

Episode 46 (Season 2) Mavens, Tipping Points, and Chestnuts

by Bridget Behe | Nov 12, 2019 | Business Strategy, Consumer, Season 2

Chestnuts are a seasonal treat this time of year. Bridget and Trey discuss chestnut marketing and the research findings Bridget made several years ago. The professional chefs who participated in the research were "Mavens" or the go-to people for advice &...

Episode 45 (Season 2) Marketing Christmas Trees

by Bridget Behe | Nov 5, 2019 | Consumer, Season 2

Bridget and Trey are talking about marketing Christmas trees this week. Who knew the emerging segment to target for a potential increase in sales (not blame for declining sales) would be the Millennials? Trey mentions an article in Harvard Business Review "The Kind of...

Episode 44 (Season 2) Firefly Sale

by Bridget Behe | Oct 29, 2019 | Pricing, Season 2

Sales? What's your thought? Bridget and Mike Ouding talk about his Firefly Sale held each August. It moves a lot of inventory and creates a lot of fun for his customers. http://traffic.libsyn.com/connect-2-consumer/Firefly_sale_complete.mp3

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About

Dr. Bridget Behe is a leading green industry researcher, speaker and consultant with expertise in business management and marketing. Bridget helps businesses make science-based decisions for greater profitability and long-term sustainability.

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Contact

bridgebehe@gmail.com
517-353-0346