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A podcast to inform and inspire green industry professionals, highlighting the latest in horticulture marketing and consumer research.

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Podcasts Season 1

Episode 46: Gratitude this Holiday Season

by Bridget Behe | Dec 25, 2018 | Other great podcasts, Season 1

As 2018 draws to a close, Bridget shares what she is grateful for this past year. Join her for this holiday podcast and consider all that you are grateful for […]

Episode 45: Adventures in Prague, Czech Republic

by Bridget Behe | Dec 18, 2018 | Retail, Season 1

In September, 2018, Bridget traveled with the International Garden Center Association on their annual garden retail adventure. This year, they visited the Czech Republic and were based in Prague. Bridget […]

Episode 44: Marketing Faux Pas with Leslie Halleck

by Bridget Behe | Dec 11, 2018 | Business Strategy, Management, Season 1

Some firms struggle to develop and execute marketing plans. This week, Bridget’s guest is Michigan State graduate Leslie Halleck, founder and president of Halleck Horticulture. Bridget and Leslie have a […]

Episode 43: Marketing Yourself with Dr. Jennifer Brown

by Bridget Behe | Dec 4, 2018 | Marketing Your Professionalism, Season 1

Bridget starts a mini-series with some special guests. This week, former doctoral student and current Vice President and Dean of Undergraduate Education at University of California Riverside is Dr. Jennifer […]

Episode 42: The Social Nature of Local Purchases

by Bridget Behe | Nov 27, 2018 | Branding, Consumer, Season 1

While the word local goes unregulated (as to how far away something truly is local) many people are willing to pay a premium price for locally-produced goods. But have you […]

Episode 40: Black Friday Outlook

by Bridget Behe | Nov 13, 2018 | Retail, Season 1

This week, Bridget’s guest is Dr. Patricia Huddleston, Professor of Retailing at Michigan State University. Pat and Bridget discuss what this year’s Black Friday sales may bring for both retailers […]

Episode 39: Human Health and Well-Being Benefits of Plants

by Bridget Behe | Nov 6, 2018 | Consumer, Environment, Season 1

Dr. Charlie Hall is back again this week to talk with Bridget about human health and well-being benefits of plants. Students learn and retain more when they can see flowers […]

Episode 38: Environmental Benefits of Plants

by Bridget Behe | Oct 30, 2018 | Consumer, Environment, Season 1

We all know that trees produce oxygen while taking carbon dioxide out of the air. We need trees and other plants to produce oxygen we need to live. This week, […]

Episode 37: Economic Benefits of Plants

by Bridget Behe | Oct 23, 2018 | Consumer, Management, Season 1

Returning as a guest on the show is Dr. Charlie Hall, Ellison Endowed Chair at Texas A&M University. Bridget and Charlie discuss the economic benefits of plants. From the value […]

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About

Dr. Bridget Behe is a leading green industry researcher, speaker and consultant with expertise in business management and marketing. Bridget helps businesses make science-based decisions for greater profitability and long-term sustainability.

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Contact

bridgebehe@gmail.com
517-353-0346