33 years
marketing
experience
500
speaking
engagements
600
published
articles
350
retailers
helped
65
impactful
projects

Connect-2-Consumer is Bridget’s passionate initiative to help horticulture businesses better understand and connect with consumers.
Using decades of experience and research, Bridget offers insight, science, and excitement to help businesses make better marketing decisions and turn those decisions into long-term sustainability and profit.
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Podcast
Getting Started in B2B Sales: Episode 179 (Season 5)
Lindsay Daschner of Forget-Me-Not Farms is back on the podcast this week to discuss some strategies for beginning B2B sales. She and her side-kick, Tater, made calls together with fresh flower samples to help win over new business....
Customer Loyalty Programs and Metrics: Episode 178 (Season 5)
There are several types of customer loyalty programs. What does yours look like? This week, Bridget discusses some different kinds of loyalty programs as well as some advantages and disadvantages. Most importantly, measuring the impacts of the loyalty programs should...
Bloom Beat with Lindsay Daschner: Episode 177 (Season 5)
This week's guest on the podcast is Michigan State graduate Lindsay Daschner, entrepreneur and founder of Forget-Me-Not Farms in southeast Michigan. Lindsay was the MSU Hort Club president a few years ago and embarked on her journey to produce top-notch locally-grown...
Four Ways to Use QR Codes: Episode 176 (Season 5)
We are seeing QR codes in more places since the onset of the pandemic. How can your business benefit from using QR codes? Bridget suggests four ways this week. First, consider using them to communicate key product information before (during and after) purchase....
Three Reasons to have a Financial Dashboard: Episode 175 (Season 5)
Imagine trying to drive your car without a dashboard. You can still drive the car, but without that key information you may not be running well or safe. Your company should have a financial dashboard, posted where key employees can see it, to help them make better...
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About
Dr. Bridget Behe is a leading green industry researcher, speaker and consultant with expertise in business management and marketing. Bridget helps businesses make science-based decisions for greater profitability and long-term sustainability.
Services
Contact
bridgebehe@gmail.com
517-353-0346