33 years
marketing
experience
500
speaking
engagements
600
published
articles
350
retailers
helped
65
impactful
projects

Connect-2-Consumer is Bridget’s passionate initiative to help horticulture businesses better understand and connect with consumers.
Using decades of experience and research, Bridget offers insight, science, and excitement to help businesses make better marketing decisions and turn those decisions into long-term sustainability and profit.
How Bridget Can Help…
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Podcast
It’s Just a Magazine Cover, Right?: Episode 184 (Season 5)
Bridget and Katie Elzer-Peters (Owner, The Garden of Words, LLC) had a chat recently about the June 2022 cover of Better Homes and Gardens. Katie said her two worlds collided in that cover. She and Bridget share some insight about what that cover means to our industry...
Customer Delight and Loyalty: Episode 183 (Season 5)
We want our customers to be happy with their purchases but Jessica Hicks DeGraaf (former M.S. student of mine) showed that it was customer delight (not satisfaction) that influenced people to buy a plant again. We revisited her work to better understand the role of...
Mother’s Day Marketing Ideas: Episode 182 (Season 5)
Mother's Day is Sunday May 8. While this holiday is typically quite busy for most horticultural businesses, there are some things you might do to enhance your marketing. Could you entice some customers to buy mom (or grandma) a gift card and take them shopping at a...
Top Outdoor Projects this Spring: Episode 181 (Season 5)
Axiom Marketing Group published a study on March 2, 2022, about the top outdoor projects Americans plan to engage in for this year. Bridget talks about how to incorporate these planned projects into your marketing and merchandising efforts this spring. Plenty of...
How Customers Read Displays: Episode 180 (Season 5)
Recently published in the Journal of Environmental Horticulture and funded by the Horticultural Research Institute, Bridget and colleagues showed that customers "read" displays much like they read a book. In other words, consumers viewing horizontally displayed...
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About
Dr. Bridget Behe is a leading green industry researcher, speaker and consultant with expertise in business management and marketing. Bridget helps businesses make science-based decisions for greater profitability and long-term sustainability.
Services
Contact
bridgebehe@gmail.com
517-353-0346