by Bridget Behe | Nov 17, 2020 | Season 3, Social Media
The COVID-19 Pandemic has changed many things, including our use of social media. This week, Bridget and Dr. Ariana Torres (Assistant Professor at Purdue University) discuss the changes and challenges of social media for this winter and next spring. How will you...
by Bridget Behe | Nov 10, 2020 | Consumer, Retail, Season 3
Shopping for fresh-cut Christmas trees will be a bit different (like so many other things) this year. This week, Bridget discusses some considerations for any fresh-cut tree retailer to consider. Think about making shopping safe, both for people who want to come and...
by Bridget Behe | Nov 4, 2020 | Business Strategy, Other great podcasts, Season 3
Your product portfolio is just as important as your retirement portfolio. The Boston Consulting Group was one of the first to categorize products sold as cash cows, stars, pets, or question marks. This week, Bridget talks about what makes each of those products in...
by Bridget Behe | Jun 23, 2020 | Environment, Season 3
It’s National Pollinator Week so connect with your customers on the many ways pollinators are important to the ecosystem and our dining tables. Pollinators are as diverse as our garden should be so encourage planting diverse species as well as flowers from...
by Bridget Behe | Jun 12, 2020 | Business Strategy, Management, Pricing, Season 3
Many plant retailers experienced an unprecedented spike in sales with the COVID-19 shelter in place orders in effect throughout the country. With that surge in demand, it makes planning for the 2021 season a bit more challenging. This week on the podcast, Bridget...
by Bridget Behe | Jun 11, 2020 | Consumer, Edibles, Retail, Season 3
Dr. Ariana Torres and Bridget continue their discussion of their latest marketing paper on melons. They discuss more from the marketing melon paper including three types of product attributes: search, experience, and credence attributes. All three types of product...
