by Bridget Behe | Nov 19, 2019 | Other great podcasts, Season 2, Uncategorized
One of the staple Christmas holiday crops is poinsettias. They myth still persists that they are poisonous (so do your part to de-bunk it!). Now (or soon) is a great time to remind consumers that this ‘one-size-fits-all’ colorful holiday plant is great to...
by Bridget Behe | Nov 12, 2019 | Business Strategy, Consumer, Season 2
Chestnuts are a seasonal treat this time of year. Bridget and Trey discuss chestnut marketing and the research findings Bridget made several years ago. The professional chefs who participated in the research were “Mavens” or the go-to people for advice...
by Bridget Behe | Nov 5, 2019 | Consumer, Season 2
Bridget and Trey are talking about marketing Christmas trees this week. Who knew the emerging segment to target for a potential increase in sales (not blame for declining sales) would be the Millennials? Trey mentions an article in Harvard Business Review “The...
by Bridget Behe | Oct 29, 2019 | Pricing, Season 2
Sales? What’s your thought? Bridget and Mike Ouding talk about his Firefly Sale held each August. It moves a lot of inventory and creates a lot of fun for his customers....
by Bridget Behe | Oct 22, 2019 | Business Strategy, Season 2
Most people don’t like to take risks. Some are willing to take small risks while others take greater risks. When it comes to buying plants (living objects) many people want to know they have some recourse if the plant dies. This week, Bridget discusses some...
by Bridget Behe | Oct 15, 2019 | Consumer, Season 2
Customer engagement with the product after purchase, or activity level, can be a good predictor of purchases. Bridget shares a recently published study on how activity level can be used both as a screening question to suggest product purchases as well as an indication...
