Peer-reviewed Consumer and Market Research Publications

Below are links (click on the publication title) to many of Bridget’s recent research (peer-reviewed) publications.

Advertising

Evaluating the Business and Owner Characteristics Influencing the Adoption of Online Advertising Strategies

Fear of Missing Out as a Motivation to Process Information: How Differences in Instagram Use Affect Attitude Formation 

How do Garden Retailers Promote Their Businesses?

Where are the Structural Breakpoint in Green Industry Growth?

Measuring the Effects of Promotion Expenditures

Signage

Sign Complexity Influences Likelihood to Buy Plants

Consumer Perceptions of Sale Signs and Prices in the Retail Garden Center

Branding

An Eye-tracking study of minimally branded products: Hedonism and Branding Plants

Age Cohort Influences Brand Recognition

How Do Consumers Perceive Real and Fictitious Plant Brands?

Demographics

Cultivating the Next Generation of Gardeners

Ethnicity and Age Influence Plant Purchases

Gen X and Y Attitudes Toward Floral Gifts

How do Home Owners versus Renters Buy Plants?

Consumer Perspectives on Environmental Issues

Water

Social and Economic Aspects of Water Use in Plant Production

Recycled or Reclaimed? The Effect of Terminology on Water Reuse Perceptions

Consumer Involvement Expertise in Water Conservation affects Landscape Use & Enjoyment

Consumer Perceptions, Attitudes, and Purchase Behavior with Landscape Plants During Real and Perceived Drought Periods

Consumer Perceptions of Landscape Plant Production Water Sources and Uses

Pollinators

Visual attention to eco-labels predicts consumer preferences for pollinator friendly plants

Comparative Consumer Perspectives on Eco Friendly Insect Management Practices

Consumer Preferences for Bee Friendly Horticultural Products

Containers

Are Consumers Willing to Pay More for Biodegradable Containers?

The Appeal of Biodegradable Packaging to Floral Consumers

Investigating Consumer Preferences for Biodegradable Containers

General Environmental Concerns

How do consumer perceptions of local influence attention to state marketing campaigns?

Current and Future Consequences on Eco-Friendly Products

Consumer Perceptions of Eco-friendly Terms

Consumer Preference for Sustainable Attributes in Plants

Consumer Preferences for Local and Sustainable Plant Production Characteristics

Consumer Preferences for Organic Production Methods

Gardening Consumer Segments Vary in Ecopractices

U.S. and Canadian Consumer Perception of Local and Organic Terminology

Environmental Concerns

Investigating Consumer Preference for Organic Local or Sustainable Plants

General Business

Gardening Motivations of U.S. Plant Purchasers During the COVID-19 Pandemic

Assessing the Economic Contributions and Benefits of Consumer Horticulture

Regional Marketing Practices in U.S. Nursery Production

Smartphone Use and Online Search and Purchase Behavior

Product Guarantees

How much do plant guarantees reduce perceived risk?

Consumer Preferences for Longevity Information and Guarantees on Cut Flower Arrangements

Do Plant Guarantees Matter?

Delighted Customers Buy Again: An Investigation into the Impact of Consumer Knowledge on Consumer Satisfaction and Delight of Flowering Potted Plants

Landscaping

Marketing Strategies Used by U.S. Landscape Service Firms

Consumer Perceptions of Landscape Value

Consumer Perceptions of Native Plants and Naturalistic Designs

Merchandising (including signage)

Displays signs and Involvement

Effect of Involvement on Visual Attention and Product Choice

Estimating From Which Floral Outlet Consumers Will Buy

How Does the Presentation of Price Affect Consumer Evaluation of Products

Consumer Preferences for Container Factors

Pricing

How do pricing and the representation of price affect consumer evaluation of nursery products A conjoint analysis

Marketing Specific Crops

Characterizing the U.S. Domestic Market for Melons

Consumer Choice of Market Outlets for Fresh Fruit

Exploring Consumers’ Preferred Purchase Location for Fresh Fruits

Historical, Current, and Future Perspectives for Controlled Environment Hydroponic Food Crop Production in the United States

A National Survey to Characterize Industrial Hemp Production

Influences of Packaging Attributes on Consumer Purchase Decisions for Fresh Produce

Consumer Preferences for Color, Price, and Vitamin C Content of Bell Pepper

 

About

Dr. Bridget Behe is a leading green industry researcher, speaker and consultant with expertise in business management and marketing. Bridget helps businesses make science-based decisions for greater profitability and long-term sustainability.

Contact

bridgebehe@gmail.com
517-353-0346