Peer-reviewed Consumer and Market Research Publications
Below are links (click on the publication title) to many of Bridget’s recent research (peer-reviewed) publications.
Advertising
How do Garden Retailers Promote Their Businesses?
Where are the Structural Breakpoint in Green Industry Growth?
Measuring the Effects of Promotion Expenditures
Signage
Sign Complexity Influences Likelihood to Buy Plants
Consumer Perceptions of Sale Signs and Prices in the Retail Garden Center
Branding
An Eye-tracking study of minimally branded products: Hedonism and Branding Plants
Age Cohort Influences Brand Recognition
How Do Consumers Perceive Real and Fictitious Plant Brands?
Demographics
Cultivating the Next Generation of Gardeners
Ethnicity and Age Influence Plant Purchases
Gen X and Y Attitudes Toward Floral Gifts
How do Home Owners versus Renters Buy Plants?
Consumer Perspectives on Environmental Issues
Water
Social and Economic Aspects of Water Use in Plant Production
Recycled or Reclaimed? The Effect of Terminology on Water Reuse Perceptions
Consumer Involvement Expertise in Water Conservation affects Landscape Use & Enjoyment
Consumer Perceptions of Landscape Plant Production Water Sources and Uses
Pollinators
Visual attention to eco-labels predicts consumer preferences for
Comparative Consumer Perspectives on
Consumer Preferences for Bee Friendly Horticultural Products
Containers
Are Consumers Willing to Pay More for Biodegradable Containers?
The Appeal of Biodegradable Packaging to Floral Consumers
Investigating Consumer Preferences for Biodegradable Containers
General Environmental Concerns
How do consumer perceptions of local influence attention to state marketing campaigns?
Current and Future Consequences on Eco-Friendly Products
Consumer Perceptions of Eco-friendly Terms
Consumer Preference for Sustainable Attributes in Plants
Consumer Preferences for Local and Sustainable Plant Production Characteristics
Consumer Preferences for Organic Production Methods
Gardening Consumer Segments Vary in
Investigating Consumer Preference for Organic Local or Sustainable Plants
General Business
Gardening Motivations of U.S. Plant Purchasers During the COVID-19 Pandemic
Assessing the Economic Contributions and Benefits of Consumer Horticulture
Regional Marketing Practices in U.S. Nursery Production
Smartphone Use and Online Search and Purchase Behavior
Product
How much do plant guarantees reduce
Consumer Preferences for Longevity Information and Guarantees on Cut Flower Arrangements
Landscaping
Marketing Strategies Used by U.S. Landscape Service Firms
Consumer Perceptions of Landscape Value
Consumer Perceptions of Native Plants and Naturalistic Designs
Merchandising (including signage)
Displays signs and Involvement
Effect of Involvement on Visual Attention and Product Choice
Estimating From Which Floral Outlet Consumers Will Buy
How Does the Presentation of Price Affect Consumer Evaluation of Products
Consumer Preferences for Container Factors
Pricing
Marketing Specific Crops
Characterizing the U.S. Domestic Market for Melons
Consumer Choice of Market Outlets for Fresh Fruit
Exploring Consumers’ Preferred Purchase Location for Fresh Fruits
A National Survey to Characterize Industrial Hemp Production
Influences of Packaging Attributes on Consumer Purchase Decisions for Fresh Produce
Consumer Preferences for Color, Price, and Vitamin C Content of Bell Pepper
About
Dr. Bridget Behe is a leading green industry researcher, speaker and consultant with expertise in business management and marketing. Bridget helps businesses make science-based decisions for greater profitability and long-term sustainability.
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Contact
bridgebehe@gmail.com
517-353-0346