Bridget has guest Leslie Halleck back on the podcast this week. Leslie’s marketing savvy and practicality help firms understand the need, now more than ever, to keep a foot pressed down on the gas pedal for digital efforts. Bridget and Leslie discuss not just digital communication but also e-commerce. Keep increasing social media and marketing and, as customers return to in-person sales they may also likely continue to be engaged in website content. Linking POS systems with e-commerce websites is so fundamental to online sales.