Episode 24 (Season 2): Local and Organic Benefits

Consumers can really relate to local and organic products. This week, Bridget and Dr. Alicia Rihn (University of Florida, Apopka) discuss consumer perceptions of local versus organic for food producing plants (pineapple, blueberry, and kiwi). Which of three local benefits do consumers relate to better: economic, quality, or environment? Listen and find out.