Podcast - Dr.Bridget Behe

Connect-2-Consumer

A podcast to inform and inspire green industry professionals, highlighting the latest in horticulture marketing and consumer research.

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Podcasts Season 5

Bee a Friend to Pollinators: Episode 189 (Season 5)

by Bridget Behe | Jun 14, 2022 | Consumer, Environment, Season 5

Next week (June 19-25) is National Pollinator Week. Bridget has some ideas to help you highlight this notable week to customers. Keys to engaging customers include information about both food and habitat. Pollinators need seasonal nectar, so an emphasis on the...

Three’s a Trend: Episode 188 (Season 5)

by Bridget Behe | Jun 9, 2022 | Business Strategy, Management, Season 5

Bridget's guest this week is Ken Lane from Hathaway and Lane Direct. Ken self-described himself as a data savant, which is intriguing and not very common in the Horticulture industry. Ken and Bridget talk about his work with data, helping customers to understand their...

Edible Flowers: Episode 187 (Season 5)

by Bridget Behe | Jun 6, 2022 | Consumer, Edibles, Retail, Season 5

This week, Bridget talks about inspiring your customers to grow and used edible flowers. Her research shows that people who buy both flowering and edible plants derive more benefits than those who buy one type or the other. Inspire customers to share their uses of...

Does Wearing Eye-tracking Glasses Change Behavior? Episode 186 (Season 5)

by Bridget Behe | May 27, 2022 | Consumer, Other great podcasts, Season 5

Bridget and several other colleagues use eye-tracking glasses to better understand how people buy plants and related products. This week, Dr. Mel Knuth (Assistant Professor of Horticultural Sciences at North Carolina State University) returns to discuss a study that...

International Garden Center Congress goes to Amsterdam in 2022: Episode 185 (Season 5)

by Bridget Behe | May 24, 2022 | Management, Retail, Season 5

If you would enjoy seeing some of the best garden retailers in and around Amsterdam, consider joining this year's IGCA Congress. This annual event returns after a break due to COVID-19. Two of the stops that are "must see" for this tour are the floral auction in...

It’s Just a Magazine Cover, Right?: Episode 184 (Season 5)

by Bridget Behe | May 10, 2022 | Advertising, Season 5

Bridget and Katie Elzer-Peters (Owner, The Garden of Words, LLC) had a chat recently about the June 2022 cover of Better Homes and Gardens. Katie said her two worlds collided in that cover. She and Bridget share some insight about what that cover means to our industry...

Customer Delight and Loyalty: Episode 183 (Season 5)

by Bridget Behe | May 3, 2022 | Consumer, Season 5

We want our customers to be happy with their purchases but Jessica Hicks DeGraaf (former M.S. student of mine) showed that it was customer delight (not satisfaction) that influenced people to buy a plant again. We revisited her work to better understand the role of...

Mother’s Day Marketing Ideas: Episode 182 (Season 5)

by Bridget Behe | Apr 26, 2022 | Consumer, Retail, Season 5

Mother's Day is Sunday May 8. While this holiday is typically quite busy for most horticultural businesses, there are some things you might do to enhance your marketing. Could you entice some customers to buy mom (or grandma) a gift card and take them shopping at a...

Top Outdoor Projects this Spring: Episode 181 (Season 5)

by Bridget Behe | Apr 19, 2022 | Consumer, Edibles, Retail, Season 5

Axiom Marketing Group published a study on March 2, 2022, about the top outdoor projects Americans plan to engage in for this year. Bridget talks about how to incorporate these planned projects into your marketing and merchandising efforts this spring. Plenty of...

How Customers Read Displays: Episode 180 (Season 5)

by Bridget Behe | Apr 12, 2022 | Consumer, Retail, Season 5

Recently published in the Journal of Environmental Horticulture and funded by the Horticultural Research Institute, Bridget and colleagues showed that customers "read" displays much like they read a book. In other words, consumers viewing horizontally displayed...

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About

Dr. Bridget Behe is a leading green industry researcher, speaker and consultant with expertise in business management and marketing. Bridget helps businesses make science-based decisions for greater profitability and long-term sustainability.

Services

Speaking
Consultation
Research

Contact

bridgebehe@gmail.com
517-353-0346